Tuple is looking for expertise in The PPC / Paid Search. He/She will be responsible for administering and helping to manage Pay Per Click media strategies for clients. Quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Roles & Responsibilities :

- Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage and maintain updates for large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid ads initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communicate to the team on project development, timelines, and results.

- Work closely with the other team members to meet client goals.

Professional Skills & Qualifications :

- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

- Proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

- AdWords / Bing certification a plus

- Experience with Programmatic Ads a plus

You will fit in if you have :

- Appreciation for Start-ups

- Hacker attitude to make your way through unfamiliar territory with little help

- Enthusiasm to get things done with responsibility

- Non-conformist nature which drives you to achieve tasks tagged as impossible by the world

- A belief that Data Science can change lives of billions for good

Benefits :

- Best in class compensation and benefits

- Work Life Balance

- Leadership opportunities

- Onsite opportunities and transfers

- Opportunity to work in a dynamic team of IIT/NIT alumni and learn from very best

- A chance to work on a revolutionary vision for data science field + freedom to stamp your vision on future

About us :

Tuple (www.tuple.tech) is the Fastest Growing Start-up headquartered in Singapore. Tuple is founded by NIT-A Aluminis and deals in Big Data Analytics, Artificial Intelligence & Natural Language Processing. Using it's proprietary Predictive AI Engine powered with Plug and Play Science, we help Manager's and CEO's to Accelerate Marketing Efforts, Manage Risks and Optimise Products. It automates the data analytics process to accurately predict future behavior of their customers leading to increased sales and reduced spending.

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