AM - HR at Tumbledry Solution Pvt. Ltd
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Tumbledry - Senior Specialist - Performance Marketing (1-4 yrs)
Key Responsibilities :
- Develop comprehensive Google Ads strategies aligned with business goals, target audience, and advertising objectives.
- Conduct keyword research and competitor analysis to identify opportunities and optimize campaign performance.
- Create and set up Google Ads campaigns, ad groups, and keywords.
- Write compelling ad copy and create engaging ad extensions.
- Implement tracking mechanisms such as conversion tracking, remarketing tags, and custom audience lists.
- Monitor campaign performance, making adjustments to optimize key metrics (CTR, CPC, conversion rate, etc).
Relevant Experience/Education Required :
- Bachelor's degree in marketing, advertising, or a related field (or equivalent practical experience).
- Proven experience managing Google Ads campaigns, including Google Ads certification.
- In-depth knowledge of Google Ads platform, features, and best practices.
