Responsibilities/Deliverables :

Driving Sales :

- Responsible for top-line revenue goals within the established investment budget to achieve P&L goals.

- Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs.

- Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy.

- Manage optimal inventory and right assortment for the category at any given time

- Develop and implement a comprehensive category strategy aligned with the company's overall business objectives. This involves understanding market trends, customer needs, and competitive landscape to identify growth opportunities and define strategic initiatives

- Assortment Planning : Determine the range of products to be offered within the category along with collaborating with suppliers and internal stakeholders to select and negotiate the best assortment mix Monitoring Brand performance :

- Negotiate budgets, set goals, monitor and report on performance

- Secure Margins in line with overall guidance with negotiations with the brands

- Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan.

- Meet the plan for recognition and awareness of accountable brands

- Report performance against key metrics in approved formats

Improve customer experience and retention :

- Develop processes and procedures to drive customer retention

- Analyse user experience across channels and touch points through web analytics and determine potential improvements.

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