Tsteps - Content Marketing/Writer (2-10 yrs)
About tsteps:
tsteps is one of the fastest growing German based SaaS start-ups in the space of Human Resources Technology focused on using AI and building a HR ecosystem to help organisations & community for IT professionals make powerful decisions while hiring & Searching and achieve strategic goals. With recent advancements with our product, now looking to expand our Chennai team with an all new hire.
We're on the hunt for a Content Marketing Writer! This position will work in collaboration with our product and marketing team to help power our growing content team, creating engaging content that raises brand awareness, tells our product stories, educates customers, and grows the business.
Responsibilities :
- Research, write, edit, and publish product and industry-related content including ABM email and ad campaigns, social copy, blog posts, marketing emails, digital ads, website copy, eBooks, video scripts, webinar abstracts, and more
- Write compelling copy designed to generate brand awareness, convert leads, nurture prospects, and drive product adoption among customers for a variety of marketing campaigns
- Collaborate with our creative team to design content, as well as demand generation to promote it
- Continuously measure campaign data and analyse results to optimize future marketing efforts
- Implementing SEO best practices
- Knowing which platform different kinds of content are best suited to
- Assist with maintaining the Content Editorial Calendar
- Work closely with the marketing team and other departments (including sales, training, and product) to develop and test content campaigns
Work Experience :
- Ideally 2+ years of experience developing high-quality content such as emails, digital ads, website copy, social media posts, and ebooks
- Aggressive learner/self-starter
- Exceptional writing & editing skills especially short-form content
- Excellent communication and time management skills
- Understanding of digital marketing and social media best practices
- Organized and able to work on a variety of projects at one time in a fast-paced environment
Bonus Skills & Experience :
- Inbound Marketing
- Tech or SaaS background
- Multimedia content development & promotion
- SEO
- WordPress, CMS, HTML
Education :
- Bachelor degree in Marketing, Journalism, Communications, or English
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