About us :

- A leading company, manufacturing energy storage systems for applications such as EVs, drones, boats, etc., with a determination to revolutionize the industry. The company is pointing to push the boundaries of energy storage technology for electric mobility with long life and range. The high-power characteristics of our cells offer the unique capability to meet the demands of aviation, aerospace, and air mobility in addition to heavy trucks, buses, SUVs, and boats.

Website: www.trydantech.com

Job Overview :

- We are seeking a dynamic and creative Social Media Marketing Specialist with strong content writing skills, a deep understanding of various social media platforms, and the ability to stay updated on current affairs. The ideal candidate will be responsible for managing, developing, and implementing effective social media strategies to enhance brand visibility, engage the target audience, and drive business objectives.

Responsibilities :

Content Creation :

- Develop compelling and shareable content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase brand visibility and engagement.

- Collaborate with the marketing team to align content with overall marketing strategies and goals.

- Craft and optimize content that resonates with the target audience while adhering to brand guidelines.

Social Media Strategy :

- Devise and implement effective social media strategies to enhance brand awareness and drive traffic to our digital platforms.

- Stay up-to-date with industry trends and competitor activities to ensure the company's social media presence remains innovative and competitive.

Social Media Management :

- Manage and oversee the organization's presence on all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and emerging platforms.

- Monitor and respond to audience comments, messages, and mentions in a timely and professional manner.

Strategy Development :

- Formulate and execute comprehensive social media strategies to meet business objectives and enhance brand awareness.

- Stay informed about industry trends, algorithm changes, and best practices to continuously optimize social media strategies.

Current Affairs Knowledge :

- Stay updated on current events, industry news, and relevant trends to incorporate timely and relevant content into the social media strategy.

- Leverage current affairs to create content that resonates with the audience and enhances the brand's credibility.

Audience Engagement :

- Foster and grow our online community by actively engaging with followers, responding to comments, and addressing inquiries or concerns promptly.

- Develop and execute initiatives to increase the visibility and nurture a positive online community around our brand.

Analytics and Reporting :

- Monitor and analyze key performance indicators (KPIs) to measure the success of social media campaigns.

- Provide regular reports on social media metrics and insights, adjusting strategies accordingly to optimize performance.

Collaboration :

- Work closely with the marketing team to integrate social media initiatives into the overall marketing plan.

- Collaborate with cross-functional teams to align social media efforts with broader business objectives.

Qualifications :

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience as a Social Media Marketing Specialist or similar role, minimum of 1-5 years of experience is required.

- Strong content creation and writing skills, with a keen eye for detail.

- In-depth knowledge of various social media platforms, trends, and best practices.

- Experience with social media analytics tools and the ability to interpret data to inform strategy.

- Creative mindset with the ability to think outside the box.

- Excellent communication and interpersonal skills.

- Ability to work in a fast-paced environment and adapt to changing priorities.

Interested candidates can drop your resume

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