Talent Acquisition Head at Trukker Technologies
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Trukker Technologies - Google AdWords Specialist (2-5 yrs)
TruKKer is the first and largest digital freight platform in MENA, and South Asia.
At TruKKer, our strength is the agility and the passion with which we deliver a client experience second to none. We- re proud to set the standard for success in our industry.
Trukker is on a mission to change the way freight brokerage industry operates in the Middle East (GCC region). We work with practically anyone, from very large scale retailers who need to move tons of merchandise to their business customers, to large shipping port movements and even with Individuals who need to move their household items.
Responsibilities :
- Manage & creation of Google Ads campaigns.
- Manage Display network placement lists on Google ads.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with organization goals.
- Create Campaign Strategy
- Identify the Right Targeting Methods
- With the help of design team, Prepare Ad Content and Creatives
- Setup Landing Pages
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Generating reports to analyze account performance and reporting the same to the LT on weekly and monthly basis. Knowledge of Google data studio, Supermetrics will be a plus
Requirements and Qualification :
- 2-5 years experience in bid management, campaign management/optimization, or digital media operations.
- Google Ads certification is a plus.
- Knowledge of shopping campaigns & Google merchant center is a plus.
- Knowledge of Google data studio, Supermetrics will be a plus
- Experience working with globally distributed stakeholders.
- Ability to identify areas for improvement and propose innovative solutions
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