Senior HR Executive at TrueFan
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TrueFan - Manager - Marketing (3-5 yrs)
Performance Marketing Manager-
Job Description :
- As the Manager/Senior Manager, Performance Marketing, you will plan, build and drive performance marketing strategies and campaigns to accelerate revenue generation across paid channels for TrueFan.
- You will help define, execute, measure, and refine a compelling and effective performance marketing revenue strategy. You will own delivery of key metrics such as conversion rates, and revenue generation, customer acquisition cost attributed across channels. Reporting to the head of marketing, you Will lead a team of subject matter experts across advertising (search, social, affiliate, etc.) and content while supporting them to achieve their KPIs and goals and develop their skills to deliver high-quality campaigns with precision.
Role Highlights :
- You will brainstorm new and creative growth strategies
- You will be responsible for end to end measurement and management of performance campaigns across channels
- You will work with the brand marketing team to ensure messaging alignment across all paid and organic channels
- You will be the driver of delivery key marketing insights with access to analytical tools such as Google Analytics, MMP, etc.
- 3-5 Years of experience.
- Knowledge of tools like Appsflyer / MMP/ Branch
- You are a highly goal-oriented individual and have excellent communication skills
- You have prior experience in a similar role of leading a performance marketing team
- You have experience in building effective multi-channel marketing strategies, including paid and organic channels (FB, Instagram and other digital channels).
- You have a strong understanding of advertising platform fundamentals biddable and non-biddable media. (Google, Facebook, Twitter, LinkedIn, Affiliates, etc.), DV 360 etc.
- You have optimization skills and are open-minded, curious, and a strong problem solver
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights recommendations
- Basic MS Excel knowledge
About Truefan :
- TrueFan is a celebrity-fan experience platform that enables fans to connect with their favorite celebrities. The business runs on a mobile application where fans compete in an online quiz contest designed on the life of their favorite celebrity (their movies, trivia, facts, etc.) and the winners get a personalized video message from them. The idea is to provide millions of fans an opportunity to fulfill their lifelong dream of interacting with their favorite celebrity while keeping it simple, passion oriented, and engaging for them.
- TrueFan is founded by ex-IIT-SRCC alumni and is backed by marquee investors including Ronnie Screwvala, Mayfield Fund, and Saama Capital.
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