JOB SUMMARY:

Content writers create digital content for True Influence that provides information that answers buyers' questions, helps them achieve their goals and moves them along the buyer journey. Uses SEO to drive organic traffic to the website and keeps visitors engaged and binging on content. Writers must learn enough about our offerings to engagingly position our solutions - ABM Marketing Cloud, Content Syndication, Programmatic Display, and Data. Develops content that accurately reflectsTrue Influence value and benefits by researching the material for each piece of B2B content. These include but aren- t limited to: blogs, white papers, eBooks, collateral, powerpoint presentations, assets for the email program, and more. Reports to the Associate Director and works closely with customers to write content according to the company's brand and editorial style. Must work independently and consistently meet deadlines following the marketing calendar.

Must have a degree in English or Journalism or related field. Must write and speak English fluently. To be successful in this role, content writers must be proficient at publishing software, such as Microsoft Office, G Suite, and WordPress. Skills with SEO tools is a plus. A strong attention to detail and ability to work under pressure are essential. Must have the capability to learn the solutions to write technical content such as technical white papers. Understands how to optimize content for SEO. Has experience in producing many types of B2B content.

DUTIES AND RESPONSIBILITIES:

- Produce well-researched content for publication online

- Organize writing schedule to complete drafts of content or finished projects within deadlines

- Follow B2B content best practices

- Become familiar with the organization to inspire ideas and content

- Communicate and cooperate with the writing team, including the Associate Director, editors, and web publisher

- Follow the marketing calendar, collaborating with other members of the marketing team to ensure timely delivery of materials

- Develop related content for multiple platforms, product descriptions, videos, and blogs, white papers, eBooks, etc etera and repurpose existing content.

- Monitor and analyze key performance indicators (KPIs) to offer suggestions for improvement

- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of all content.

Qualifications for Content Writer:

- Proven record of excellent writing in English demonstrated in a professional portfolio

- Impeccable grasp of the English language, including idioms and current trends in slang and expressions

- Ability to work independently with little or no daily supervision

- Strong interpersonal skills and willingness to communicate with clients, marketing team, and management

- Ability to work on multiple projects with different objectives simultaneously

- Strict adherence to the branding and editorial style guides of our policies for publication

- Good time management skills, including prioritizing, scheduling, and adapting as necessary

- Proficiency Google Docs, Microsoft Word, Excel, Google Chrome, PowerPoint, and WordPress

- Quickly become familiar with True Influence requirements and our brand messaging and solutions (as well as our competitors)

- Already writes in a fresh, crisp style without overuse of outdated verbiage, jargon and passive sentences.

- Experience writing long- and short-format content, as well as content for different stages of the buying funnel

- Sales and marketing experienced needed.

SKILLS & REQUIREMENTS:

- Positive attitude and willingness to learn and collaborate with the True Influence global team

- Degree in English or journalism and speaks and writes proficiently in English

- 3-5 years as a content writer preferably for sales and marketing

- Ability to provide a portfolio of clips and complete a writing evaluation

- Proficient in Google Docs, Microsoft Word, Excel, Google Chrome, PowerPoint and WordPress

- Ability to learn our solutions quickly

- Ability to write based upon our brand image and editorial style

- Experience writing for SEO

- Can take feedback and revise copy to desired results with no more than three rounds of revisions.

WORKING HOURS: India time zone and the desire to work in the morning and or evening US East and West Coast time zones

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