HR Manager at True Infosystems Pvt Ltd
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True Bulk SMS - Manager - Digital Marketing (3-4 yrs)
Responsibilities Of Candidates Includes:
- Plan And Monitor The Ongoing Company Presence On Social Media (Twitter, Facebook, Instagram Etc).
- Be Actively Involved In SEO Efforts (Keyword, Image Optimization Etc.)
- Design And Execute Marketing Programs To Engage And Influence Clients Target Markets.
- Use Marketing Automation Platforms (HubSpot/Pardot/Etc.) To Optimize Our Clients Lead Generation & Lead Nurturing Processes Through Email Campaigns, Content Marketing, Paid Media And Social Media Channels (FB, Instagram, YouTube)Etc.
- Help To Develop And Manage Rich Content That Attracts A Qualified Audience To Our Clients Owned Properties. This May Include Blogs, Whitepapers, EBooks, Reports, Webinars, Infographics, Etc.
- Develop Engaging Content For Clients Social Media Sites.
- Convert Targeted Prospects Through Calls-To-Action, Landing Pages, And Content Offers.
- Conduct A Range Of Market Research Activities To Better Identify Target Audiences And Attract Them Through Compelling Content Across The Appropriate Channels, Using A Variety Of Tools Google Analytics, AdWords, Keyword Planner, SEM Rush, And Cision.
- Establish And Manage PPC And Social Media Ad Campaigns That Generate High Quality Leads.
- Optimize PPC Campaign Performance And Make Recommendations To Increase Conversions While Reducing CPC.
- Track, Report, And Analyze Program Performance, And Make Recommendations For Further Improvement.
- Manage Projects, Contractors, Vendors, Timelines And All Deliverables For Assigned Clients.
- Participate In Monthly Internal Strategy Sessions.
- Evaluate Important Metrics That Affect Our Website Traffic, Service Quotas, And Target Audience.
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