Team Lead - Talent Acquisition at Troth and Ally
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Troth and Ally - Manager - Google Adwords (2-5 yrs)
Job Summary :
- The candidate will be responsible for driving traffic and lead generation campaigns on Google Adwords and other digital marketing platforms.
Roles and Responsibilities :
- Achieve targeted CPC (Cost per click) and CPL (Cost per lead/conversion)
- Scale campaigns to deliver the numbers
- Optimize and improve user journeys to achieve desired conversions
- Create and maintain dashboard
- Oversee accounts on Search Platform ( e.g. Google AdWords).
- Produce reports for management (e.g. dashboards).
- Manage all aspects of Google Ad campaigns
- Should have great command over Google analytics
- At least 2 years of experience with Google ads
- Campaign Analytics
- Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Drive campaign optimizations via experiments & new initiatives
Education : B. Tech/B.E.(Any)/Any Graduation + MBA
Experience Required : 1 - 4 Years
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