Executive Director - Finance and Operations at Trizone Communications Pvt.Ltd
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Trizone Communications - Executive - Search Engine Optimization (1-2 yrs)
Who We Are?
- Trizone India is a full service brand consultancy. With a passion for creating and propelling brands, we provide strategic brand communication solutions. Our toolkit consists of 360 Integrated Marketing Communication (IMC) solutions that ensure your brands are an experience in themselves.
- With more than a decade of experience, we deliver brand solutions in entertainment, media and communications. To us effective branding comes about when strategy, creativity and accountability intersect. Our customized brand solutions go beyond conceptualization, designing and marketing by adding a whole new dimension to help you achieve your business goals.
SEO Specialist responsibilities include :
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
Job brief : We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google and Social Media in order to maximize ROI.
Responsibilities :
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills :
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across all platforms
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEMBS/MS degree in a quantitative, test-driven field
Job Type: Full-time
Salary : 15,000.00 - 30,000.00 per month
Schedule : Day shift
Ability to commute/relocate : Vadodara, Vadodara - 390020, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Experience : SEO: 1 year (Preferred)
On page activities : 1 year (Preferred)
Technical SEO : 1 year (Preferred)
Work Location : On Site
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