Job Location : Rajkot (On-site | Full time)

Perks :

- Self development training

- Direct reporting to COO

- Comprehensive benefits package

- Opportunities for professional growth and development.

- Friendly and growth oriented professional culture

Key Responsibilities Area :

Social Media Management :

- Create, schedule, and monitor engaging content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.

- Monitor social media trends, respond to comments, and engage with the online community to build a strong brand presence.

Content Creation :

- Develop and curate high-quality and relevant content, including blog posts, articles, infographics, videos, and more, to engage the target audience and attract potential customers.

Email Marketing :

- Plan, execute, and optimize email marketing campaigns to nurture leads and retain existing customers.

- Monitor email performance metrics, analyze results, and make data-driven improvements.

Search Engine Optimization (SEO) :

- Assist in developing and implementing SEO strategies to improve organic search rankings, increase website traffic, and drive conversions.

- Conduct keyword research and monitor website analytics.

Pay-Per-Click (PPC) Advertising :

- Manage PPC campaigns on platforms such as Google Ads and/or social media ads.

- Optimize ad performance, budget allocation, and bidding strategies to achieve marketing objectives.

Analytics and Reporting :

- Utilize various analytics tools to track and analyze the performance of digital marketing initiatives.

- Prepare regular reports, present key findings to the team, and suggest improvements based on data insights.

Website Management :

- Collaborate with the web development team to update and maintain the company website.

- Ensure content accuracy, mobile responsiveness, and user-friendly navigation.

Online Partnerships and Collaborations :

- Identify potential partnerships, influencers, or affiliates to enhance brand exposure and reach a wider audience.

A/B Testing :

- Conduct A/B tests on different marketing elements, such as ad copy, landing pages, and email subject lines, to optimize campaign performance.

Stay Updated on Industry Trends :

- Keep abreast of the latest trends, tools, and technologies in the digital marketing landscape and share insights with the team to enhance overall marketing strategies.

Requirements :

- Bachelor's degree in Marketing, Communications, or a related field.

- At least 1 year of experience in digital marketing or a related role.

Proficiency :

- Strong understanding of various digital marketing channels and their respective strategies.

- Social media management, content creation, email marketing, SEO, and PPC advertising.

- Skills : Familiarity with digital marketing analytics tools such as Google Analytics.

- Communication Skills : Excellent written and verbal communication skills.

- Creativity : Creative thinking and the ability to generate innovative marketing ideas.

- Attention to Detail : Detail-oriented with the ability to manage multiple projects simultaneously.

- Adaptability : The digital marketing landscape is constantly evolving, so the ability to adapt to new technologies and trends is crucial for success in this role.

- Time Management : The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Team player with strong interpersonal skills.

- If interested, please share your resume or contact us at +91 95120 11177