Introduction :

In a world where the brand-consumer connection programs are delivered to masses of people with demographic definitions through fractured and silo-driven specialist verticals in agencies and get measured through transactional advertising models, based on algorithms loaded on computer hard drives such as SoV (Share of Voice) and SoE (Share of Expenditure), triggerbridge the un-agency have embarked on a path-breaking initiative to help brand owners engage in consumer conversations to create multi-sensorial impressions in their minds, in micro as well as macro groups of humans, through content, data, design, and technology interventions, aligning the brand purpose with their purpose. triggerbridge defines this as True Vertexing, moving the brand to the Vertex by marketing for consumers. The un-agency proposes to measure the impact through its process Share of Vision and Share of Empathy. More on this at http://triggerbridge.com/philosophy.aspx)

Brand Strategy Associate, thus, becomes a very crucial role from the un-agency perspective as it is directly responsible for agile, explorative, multidimensional and most importantly humanized approach for building brands. Only when he/she is driven by an undying passion to make a meaningful difference to today's transactional world, will he/she unlock the hidden treasures of what it takes to get consumers to love those brands. We are looking for non-confirmation and disruptive thinkers.

Job Description :

1. Support the un-agency's Vision and Mission for creating meaningful work that delivers tangible results

2. Forward-thinking to anticipate trends, synthesize information, pick out insights and leverage them to build a comprehensive solution.

3. Lead and participate in strategy development initiatives for clients and new business.

4. Collaborating with the team to define project objectives, set key performance metrics, and establish project approach.

5. Brainstorm with the teams to develop ideas, proposals, and presentations.

6. Effective internal and external as well as presentation skills

7. Knowledge/ Experience in the areas of Content, Data, Technology, Design will be an added advantage

If you feel your true potential is yet untapped, let the un-agency help you chart it. Best time to plant a tree was 20 years ago and the second best time is today. So don- t hesitate, Apply Now.

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