Senior HR Associate at Tricog Health Services
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Tricog Health Services - Paid Marketing Specialist (2-4 yrs)
We are seeking a Paid Marketing Specialist to help achieve the business goals of Tricog, primarily supporting the company's sales-related growth & awareness objectives! You will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, and, other paid channels).
- This position will play a key role in developing and planning paid media strategies, executing against the plan, and delivering campaign performance results. You will work closely with Growth and Marketing Team to prioritize your efforts and deliverables.
- The ideal candidate is results-driven, highly analytical, organized, articulate and a self-starter.
- This is a unique opportunity to help grow, develop and manage Paid Media Marketing.
Responsibilities :
- Manage the day-to-day execution of search, display and paid social media campaigns.
- Monitor and analyze metrics to pull insights into campaign performance and provide recommendations for campaign optimization.
- Manage media budgets and report on KPIs.
- Develop internal creative briefs and project manage creative needs for paid media campaigns.
- Collaborate with Sales Teams to develop cohesive marketing campaigns across all channels.
Skills & Qualifications :
- 4-5 years of relevant experience in paid channels.
- Proven track record of creating, executing and continually optimizing paid media campaigns for a variety of platforms (Google, Facebook, Instagram, LinkedIn, Quora etc).
- Strong analytical skills with A/B testing experience across all channels.
- Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization.
- Experience in B2B copywriting and audience targeting.
- Good understanding of Data Studio, Google Analytics, targeting cookies
- Strong project management skills.
- Candidates with experience in B2B SaaS companies will be preferred.
- Bachelor's Degree or higher require
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