About Tricog:

Founded in 2014, Tricog is one of the world's largest predictive healthcare analytics firms. Tricog was first started by Dr Charit Bhograj - an Interventional Cardiologist - who realized that the cardiac issues got severe due to a delay in preliminary diagnosis (ECG). Tricog leverages its deep medical and technology expertise, to provide Virtual Cardiology Services to remote clinics. Tricog is based in Bangalore, India.

Over time, we have evolved into a technology-driven cardiac care company backed by a highly experienced medical team. Our flagship product, InstaECG, enables us to create a network of 3,000 ECG diagnosis points at various clinics, hospitals, and diagnostic centers across the globe. Today, our ground-breaking AI has a data store that exhibits 200+ cardiac conditions, which significantly enhances the detection of rare cardiac disorders.

Responsibilities:

- Design and oversee all social media campaigns - paid, or unpaid

- Own the lead funnel - ensure good quality of leads flowing through to the sales - team; optimize campaigns to improve quality of leads

- Manage engagement on social media based on team created calendar

- Improve SEO/SEM results for website and landing pages

- Create ad copy and graphics for social media advertisements; maybe coordinate with freelance copywriters/graphic designers

- Identify the latest trends affecting the industry and adapt our content to the trends

- Evaluate important metrics that affect our website traffic, ad conversions, funnel quality, and target audience  provide analytics reports on the same

- Work with your team to brainstorm new and innovative growth strategies

- Oversee and manage all community engagement, contests, giveaways, and other digital projects

Required :

- 2+ years of experience as a digital marketing specialist - handling paid campaigns

- Bachelor's degree

- In-depth knowledge of Facebook Pages/Ads, LinkedIn/Pages/Ads, Google Ads

- Excellent analytical skills - Data Management and Analytics through Excel/Sheets

- Basic copywriting and graphic design skills - Canva, Photoshop, Illustrator, Pixlr

- Experience of creating/managing Wordpress sites

- Experience with SEO and SEM work first-hand

- Coachable

- Experience with managing large online communities (Preferred)

- B2B Experience (Preferred)

- Healthcare Marketing (Preferred)

- Fun to work with, also knows what the word cardiovascular means (Preferred)

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