About Treebo Hotels :

- Founded in 2015, Treebo is a new age hotel brand offering comfortable stays at budget prices.

- Staying at low-priced hotels has always meant making compromises on quality. One could book online but could hardly avoid the unwelcoming rooms and the indifferent service. Well, not anymore. At Treebo, we are putting dignity back into budget travel with our unmatched 100% Quality Guarantee.

- We are now in 42 cities all over India & more are upcoming.

- Treebo derives its name from - Bo Tree-, the fig tree under which Gautam Buddha attained enlightenment. The fig tree family - Banyan, Peepul among others - has inspired not just our name but also what we do. We aspire to emulate the vast reach of the fig trees. Starting with Bangalore, we will make sure we are available to serve guests wherever their travels take them. With the same obsession for quality. With the same penchant for conversations.

- The big difference between us and some of the other players is that, we will not work on a part inventory basis. We are not an aggregator - we are a budget hotel brand. We will take the full hotel as we believe that's the only way to have the enough control on the full experience of the property, rather than taking a few rooms, in which case, the property owner would perceive us as just another booking agent rather than the brand.

- Ours is a franchise model basically, we don't own or operate the assets but other than that we have the deep involvement in making sure that the hotel deliver the quality experience.

Company Website : http://treebo.com/

Job Reole: Sr. Executive/Asst. Manager - Offline & Local Initiatives

Job Locations : MP/UP/Gujarat/Kerala/Chennai/Pune/Hyderabad/Dehradun

Position Overview

You will lead company's marketing execution within a set geography.

Assigned to locations, you are responsible for the execution of all key priorities including sales, brand related activations, insight generation on sales behaviors, alliances with local businesses, local competition tracking and identification/implementation of local opportunities.

You represents Treebo Hotels in the assigned locations, while being fully accountable for the execution and performance within the set geography, this will include sales targets through our direct acquisition channel. You will report to the Central Manager - Local & Offline Marketing.

Key Accountability :

- Responsible for identifying new sales channels, understanding potential and end-to-end ownership of implementation along with sales generated

- Owns the sales numbers in their specific location and is the local expert - 80% of time in field leading to brilliant execution in local area

- Responsible for regular interaction with Guests either F2F or on call and generating relevant insights on profile, use case and decision making process and planning marketing activities in line with that at a local level

- Implements and executes the marketing plans to deliver the required sales target & market share target by location.

- Deliver the required local marketing measures as per the agreed KPIs - specific execution on marketing initiatives, activation, ATL, BTL media spend and alliances

- Complete awareness and reporting of competitor channels and initiatives

- Daily local reporting of all key measures and insights to internal stakeholders

- Analyze local business opportunities and provide input into the development of speed to market

Non-Preferred : Candidates with B2B sales experience, only ops background with no marketing experience, not inclined to travel extensively, have not worked on field in previous role,

NO for : Brand Marketing focused CV

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