About the Company :

About the Company: Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customised diet plans, and more! Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar haircare solutions category. Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Job Summary :

As a Performance Marketer you will play a crucial role in driving the company's digital marketing efforts. You will be responsible for analysing and optimising our performance marketing channels, including paid search, social media, display advertising, and more. Your insights and analyses will help shape our digital marketing strategy and drive business growth.

Key Responsibilities :

- Develop, execute, and optimise digital marketing campaigns across various channels, including PPC, display, social media, and affiliate marketing

- Monitor and analyse campaign performance, providing actionable insights and recommendations to improve ROI.

- Conduct A/B testing and other experiments to optimise ad creatives, targeting, and landing pages.

- Collaborate with the creative team to develop compelling ad copy and visuals.

- Work with cross-functional teams, including sales and product, to align marketing efforts with business goals.

- Track and report on key performance metrics, including CTR, conversion rates, CPA, and ROI.

- Manage budgets and ensure efficient allocation of resources across channels.

- Develop, execute, and optimise digital marketing campaigns across various

- Stay updated with industry trends and emerging digital marketing technologies.

Qualifications :

- Bachelor's degree in Marketing, Business, Statistics, or a related field.

- years of experience in digital marketing, with a focus on performance marketing and analytics.

- Strong analytical skills with experience in data analysis and reporting.

- Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook

- Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimise).

- Familiarity with SEO and content marketing is a plus.

- Excellent communication and presentation skills.

- Ability to work independently and as part of a team.

Preferred Skills/Tools and Experience :

1. Google AdWords (PPC Marketing)

2. Facebook Advertising

3. Google Analytics

4. Branch/Appsflyer

5. Microsoft Excel

What We Offer :

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

- A collaborative and inclusive work environment.