TraviYo - Manager - Digital Marketing (3-5 yrs)
Job Description:
Are you a dynamic and results-driven marketing professional with a passion for digital innovation? Join our team as a Digital Marketing Manager and lead the charge in driving our online presence to new heights.
- In this role, you will plan, execute, and optimize comprehensive digital marketing strategies across various platforms to achieve our business goals.
Key Responsibilities:
- Design, build, and maintain a robust social media presence that enhances engagement and brand loyalty.
- Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs), and making data-driven decisions to optimize results.
- Identify trends and insights to optimize marketing spend and performance.
- Brainstorm and implement innovative growth strategies to drive brand awareness and customer acquisition.
- Plan, execute, and measure experiments and conversion tests to refine marketing strategies and improve conversion rates.
- Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
- Lead and manage a team of digital marketing professionals, ensuring alignment with goals and optimal performance.
Skills Required:
- Extensive experience in digital marketing, with a deep understanding of various platforms and strategies.
- Bachelor's degree in marketing, business, or a related field.
- Excellent team management skills, with a proven ability to guide and motivate a team to achieve set goals.
- Ability to juggle multiple projects simultaneously, maintaining high levels of organization and efficiency.
- Exceptional attention to detail, ensuring accuracy and consistency in all marketing efforts.
- Full understanding and proficient use of all social media platforms.
- Strong problem-solving abilities to overcome challenges and drive effective solutions.