TraviYo - Google Ads Specialist (2-3 yrs)
Roles & Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Demonstrated knowledge of google Ads and Facebook Ads
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Skills Required :
- Proven work experience of 2-3 years as a Google Ads Manager or a similar role
- Expertise in creating, managing, and optimizing Google Ads campaigns
- Demonstrated knowledge of Display Ads, Search Ads, Shopping Ads, and Video Ads
- Familiarity with Google Analytics, Google Tag Manager, and Google Optimize
- Ability to analyze data, generate reports, and identify areas for improvement
- Excellent communication skills and the ability to work collaboratively in cross-functional teams
- Bachelor's degree or higher in Marketing, Business Administration, or a related field
