Responsibilities and Duties :

- Lead the Marketing department in the development and execution of marketing initiatives, communications, events, and campaigns that elevate the company brand.

- Develop and implement the organization's multi-channel, multi-segment marketing campaign based on industry-leading insight.

- Develop a comprehensive strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk to ensure it is optimally aligned with the organization's strategic objectives.

- Create internal synergies to expand brand exposure and also expand, develop and maintain media relationships to create a positive internal and external image associated with brand recognition.

- Provide on going tracking, measurement, KPI and ROI analysis for the team's marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication and brand initiatives.

- Identify, prioritize and properly resource key initiatives aimed at increasing customer loyalty, satisfaction and business revenue.

- Spearhead the creation and maintenance of the organization's digital footprint, while effectively utilizing SEO, SEM and other.

Skills required :

- Bachelor's Degree required, Post Grad is a plus, preferably in Business, Marketing, Advertising, and Communications or other related field.

- At least 5-7 years of progressive experience in planning, managing and executing multi-channel, multi-segment marketing campaigns.

- Experience in the media industry is preferred.

- Exceptional knowledge of marketing techniques and platforms along with advanced subject matter knowledge of traditional and digital marketing.

- Excellent communication and presentation skills with the ability to communicate effectively across various departments.

- Proven leaderships expertise with effective team building skills.

- Highly organized and able to multi-task and manage multiple projects and competing priorities without sacrificing accuracy or efficiency.

- Solid research skills with the ability to stay ahead of current marketing industry trends.

- A passion for radical innovation and a deep understanding of tomorrow's groundbreaking technologies, innovation trends, and consumer needs.

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