Senior HR Executive at Travel Triangle
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TravelTriangle - Content Writer (1-3 yrs)
Job Title:
Senior Content Writer
We are seeking a talented and experienced Senior Travel Content Writer to join our team. The ideal candidate is passionate about travel, possesses exceptional writing skills, and has a deep understanding of SEO and content marketing strategies. As a Senior Travel Content Writer, you will be responsible for creating engaging, informative, and SEO-friendly travel content that resonates with our target audience and drives traffic to our website. You will be challenged to the core as you will be writing about attractions, events, and experiences based on extensive research from reliable sources.
Key Responsibilities and Accountabilities:
- Conduct in-depth research on travel destinations, trends, and topics to ensure accuracy and provide valuable information to readers.
- Collaborate with the Content Manager to develop and execute content strategies that align with business goals and target audience interests.
- Assist in creating and managing a content calendar to ensure timely delivery of articles and posts.
- Create and publish engaging content (not limited to product descriptions, brochures & leaflets, posts, proposals, ghostwriting, ad messaging, video scripts, website content, and presentations, etc.)
- Edit, proofread, and improve other writers' content. (This comes with time and experience.)
- Work closely with the team to help relay the message visually as well as contextually.
- Ensure content reflects the tone, style and branding message of our firm and strengthens the firm's position in the marketplace.
- Responsible for outlining and training on best practices for content development.
- Ensure legal compliance with respect to copyright and data protection.
- Create content strategies that meet customer needs and business goals.
Person Specification :
- The right candidate will enrich our websites with new blog posts, guides, and marketing copy.
- They will be a team player who will conduct thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. They should be able to work in a fast-paced environment and also be passionate about furthering their career into digital marketing.
Skills and Experience :
- Excellent written communication skills
- Excellent editing skills
- Excellent content researcher
- Ability to work quickly with attention to detail and deadlines
- Ability to write efficient copy combining creativity and flair with business objectives
- Passionate about our mission and have strong empathy for our users
- Excellent overall writing skills in several different styles/tones
- Impeccable spelling and grammar
- A deep understanding of consumers and what motivates them online
- Great organizational, and learning skills
- High comprehension of software like Microsoft Word and Google Docs
- Familiarity with keyword placement and other SEO best practices
- Prior experience with online marketing and lead generation (optional)
- An understanding of formatting articles on the web
- Knowledge of Google Analytics will be an added advantage (optional)
Education:
Bachelor's degree in English, Journalism, Communications, or any other related degree.
Qualifications:
3 to 4 years of prior blogging, or content writing experience is a must. At least 2-3 years of writing experience should be in the travel and tourism industry.
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