HR Manager at Travelounce pvt ltd
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Travelounce- Digital Marketing Role (0-1 yrs)
Digital Marketing Role
Job Summary :
TravelOunce, a leading travel company, is seeking a highly motivated and experienced Digital Marketing Executive with expertise in PPC (Pay-Per-Click) advertising to join our dynamic team. The ideal candidate will be responsible for managing and optimizing PPC campaigns to drive traffic, increase conversions, and maximize ROI. This is a night shift position based at our office in Mohan Estate, South Delhi.
Key Responsibilities :
- Develop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
- Conduct keyword research, ad copy creation, and campaign optimization to improve performance metrics including CTR, CPC, and conversion rates.
- Monitor campaign budgets, pacing, and performance regularly to ensure targets are met or exceeded.
- Perform A/B testing of ad creatives, landing pages, and targeting strategies to identify areas for improvement.
- Analyze campaign data and generate insightful reports to provide actionable recommendations for optimization.
- Stay updated with industry trends, best practices, and algorithm changes to maintain competitive advantage.
- Collaborate with the marketing team to align PPC strategies with overall marketing objectives and initiatives.
- Communicate effectively with stakeholders to provide updates on campaign performance, optimizations, and recommendations.
Requirements :
- Bachelor's degree in Marketing, Advertising, or related field.
- Proven experience (1+ years) in managing PPC campaigns, preferably in the travel or e-commerce industry.
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Proficiency in keyword research tools and analytics platforms such as Google Analytics.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Willingness to work night shifts at our Mohan Estate office in South Delhi.
Benefits :
- Competitive salary package.
- Opportunities for career growth and advancement.
- Dynamic and collaborative work environment.
- Free Meals
- Shuttle service (15-20 km)
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