Tratoli - Organic Growth & Marketing Role - CabExpresso (3-10 yrs)
Responsibilities :
SEO Strategy : Develop and implement a robust SEO strategy to enhance CabExpresso's online visibility and search engine rankings.
Content Optimization : Collaborate with content creators to optimize website content, ensuring it aligns with SEO best practices.
Keyword Research : Conduct thorough keyword research to identify opportunities and trends relevant to CabExpresso's target audience.
On-Page SEO : Implement on-page SEO techniques, including meta tags, header tags, and schema markup, to enhance website performance.
Link Building : Execute effective link-building strategies to improve domain authority and drive organic traffic.
Competitor Analysis : Stay informed about industry trends, competitor strategies, and algorithm changes to maintain CabExpresso's competitive edge.
Technical SEO : Oversee technical aspects of SEO, including website structure, mobile optimization, and site speed.
Performance Monitoring : Regularly monitor and analyze SEO performance using tools like Google Analytics, and provide actionable insights to improve results.
Collaboration : Work closely with cross-functional teams, including developers, designers, and content creators, to align organic marketing efforts with overall business goals.
Reporting : Generate comprehensive reports on organic performance, keyword rankings, and traffic patterns, presenting insights and recommendations to management.
Qualifications :
- Proven experience in organic marketing and SEO strategy development.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools such as Google Analytics, SEMrush, and Moz.
- Excellent analytical and problem-solving skills.
- Up-to-date knowledge of industry trends and best practices.
- Effective communication and collaboration skills.
