Talent Acquisition Lead at Transsion Holdings
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Transsion - Specialist - Social Media & Online Reputation Management (2-5 yrs)
Social Media & ORM Specialist
Job Description:
- Be the custodian of brand ORM (online reputation management) - monitoring and addressing all brand related mentions/comments/queries on social media
- Write content for all online brand communications (social media posts, digital banners/web pages/store pages, website, etc)
- Conceptualizing and managing social media campaigns and spends
- Define the tone/personality/mannerism of the brand on social media replies
- Collaborate with product, sales, brand and digital team for complicated queries and translate technical answers to customer friendly replies
- Manage social media pages (posting content, responding to queries, supervising advertising efforts and reporting metrics)
- Work with team to conceptualize a digital/communication campaign
- Write copies for posts and work with in-house design team to develop weekly content calendar for each platform
- Manage budgets and campaign costs
- Create campaign reports
- Monitor the effectiveness of campaigns and take necessary steps to optimize them.
Minimum Requirements:
- Bachelor's degree or equivalent in marketing/advertising/communication
- 2+ yrs of professional experience in managing social media accounts within a digital/product/creative agency, handling creative as well as promotions
- Able to understand and translate complex business challenges and consumer insights into smart digital solutions
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