HR Manager at Tradepass LLP
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Tradepass - Manager - Marketing (4-6 yrs)
The Marketing Manager is responsible for the execution of marketing campaigns. They will be expected to work independently, demonstrate a very good understand of digital marketing tactics and data segmentation and analysis. The Marketing Manager can have more than one resource reporting directly into them.
Main Duties and Responsibilities
- Develop a well thought out marketing campaign for the exhibitor, sponsor, speaker and delegate acquisition
- Carefully manage spend on the allocated budget, ensure costs are controlled and due process is followed
- Implement as part of the marketing campaign a smart digital strategy to generate leads, create brand awareness and drive online registrations
- Work with the branding/web team to create and maintain a user-friendly website and ensure all company- wide data protection policies are adhered to
- In conjunction with the branding/web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search.
- Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn, to support and expand our digital presence
- Manage PR and press relations, appoint (where required) and manage third-party suppliers such as PR agencies, print and mail houses, digital marketing agencies, associations etc.
- Assist in the preparation and drafting of various communications (email, social media, blogs, etc. - ) including at times high-level press conferences
- Email Campaign, Print & Social Media
- Manage inbound marketing system, including campaign development and data analysis. Develop compelling custom content
- Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales
- Identify appropriate print and social media channels for targeted campaigns
- Develop and implement customer service response to common complaints and a process in which they are resolved and communicated
- Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices
- Strong working knowledge of (HTML, Word Press-opyional) Email Campaign systems, Facebook, Twitter, YouTube, and
Instagram
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