Sr. SEO Analyst

About Trademo :

- Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo Alto,CA. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms. Trademo analyzes and performs advanced data processing on billions of data points using technologies like Graph databases, NLP and Machine Learning to build end-to-end visibilityon Global Supply Chains. Trademo's vision is to build a single truth on global supply chainsto help large and small businesses - discover new commerce opportunities, ensure compliance with trade regulations and build operational resilience. Trademo last closed its $12.5 mn Seed Round from marquee Silicon Valley VCs. Trademo has been founded by Shalabh Singhal who is a third-time tech entrepreneur. Shalabhis an Alumni of Goldman Sachs, IIT BHU, CFA Institute USA and Stanford GSB SEED.

Role : Senior SEO Analyst

Location : Gurgaon

What you will be doing here :

- Conduct Comprehensive SEO Audits: Perform in-depth SEO audits of our websites, identifying opportunities for improvement and areas that require optimization.

- Have strong knowledge of Technical SEO best practices to ensure optimal crawling, indexing, and overall site performance.

- Keyword Research: Identify high-impact keywords and search trends relevant to our business. Develop and implement strategies to drive organic traffic and improve search engine rankings.

- Monitoring website traffic, search results, and developing smart SEO strategies.

- On-page & Technical SEO Optimization: Collaborate with developers & content creators for optimal on-page elements. Implement technical SEO best practices for optimal site performance.

- Create and analyze periodic performance reports, making data-driven decisions to achieve positive ROIs and improve SEO strategies.

- Proficient in creating and delivering PPT presentations and to effectively communicate SEO insights to stakeholders and team members.

- Demonstrate off-page expertise, executing impactful off-page SEO strategies to enhance website authority, backlink profiles, and online presence.

- Stay abreast of the latest SEO trends, search engine algorithms, and developments in the internet marketing industry.

Skills Required :

- Minimum 5 years of proven experience in SEO

- Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog etc.

- Advanced capability with Excel and Google Sheets

- Proficient in optimizing website performance through back-end SEO elements like .htaccess, robots.txt, metadata, sitemap.xml, and site speed.

- Experience in quantifying marketing impact and SEO performance

- Strong understanding of Technical SEO (sitemaps, crawl budget,canonicalization, Schema.org, etc.)

- HTML and JavaScript SEO experience

- Demonstrated expertise in WordPress, including troubleshooting and resolving technical SEO issues within the platform.

- Analytical mindset with numerical aptitude

- Excellent communication skills

- Having Agency background would be a plus

Anyone who is interested can share their resume

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