About Trademo :

- Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto CA. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms. Trademo analyzes and performs advanced data processing on billions of data points (50Tb +) using technologies like Graph Databases, Vector Databases, ElasticSearch, MongoDB, NLP and

- Machine Learning (LLMs) to build end-to-end visibility on Global Supply Chains.

- Trademo's vision is to build a single truth on global supply chains to help large and small businesses - discover new commerce opportunities, ensure compliance with trade regulations and build operational resilience. World top giants like Amazon, DHL, Unilever, Blueberry and other 150+ enterprise customers are already on our platform.

- Trademo is recognized as the most innovative and disruptive startup in the bay area 2022.

- Trademo is the rarest Indian SAAS startup who secured 100 crs seed funding. Trademo has been founded by Shalabh Singhal who is a third-time tech entrepreneur.

- Shalabh is an Alumni of Goldman Sachs, IIT BHU, CFA Institute USA and Stanford GSB SEED.

Role : Email Marketing Specialist

Location : Gurgaon

Job Description :

We are looking for an experienced Email Marketing Specialist to join our marketing team. The ideal candidate will have 2-3 years of hands-on experience in email marketing, and will be responsible for planning, executing, and optimizing email campaigns. The Email Marketing Specialist will play a crucial role in driving engagement, customer retention, and revenue through email marketing strategies.

What you will be doing here :

- Email Campaign Management : Plan, develop, and execute email marketing campaigns in alignment with the company's marketing objectives.

1. Utilize email marketing software to create, schedule, and deploy campaigns.

2. Monitor campaign performance, analyze results, and make data-driven adjustments for improved outcomes.

Email Content Creation :

1. Craft compelling email content, including subject lines, copy, and visuals.

2. Collaborate with design and content teams to create visually appealing and impactful emails.

Segmentation and Targeting :

1. Craft compelling email content, including subject lines, copy, and visuals.

2. Collaborate with design and content teams to create visually appealing and impactful emails

A/B Testing and Optimization :

1. Conduct A/B tests to optimize email campaigns, including subject lines, content, and call-to-action elements.

2. Utilize data insights to refine strategies and increase email open and click-through rates.

Compliance and Deliverability :

1. Ensure all email campaigns comply with relevant laws (e.g., CAN-SPAM, GDPR).

2. Manage email deliverability and reputation to maximize inbox placement.

Analytics and Reporting :

1. Monitor and report on key email marketing metrics, such as open rates, click-through rates, conversion rates, and ROI.

2. Provide actionable insights and recommendations based on data analysis.

Qualifications :

1. Bachelor's degree in Marketing, Communications, or a related field.

2. 1-3 years of hands-on experience in email marketing, with a proven track record of successful campaign management

3. Proficiency with email marketing software and tools (e.g., MailChimp, Constant Contact, HubSpot).

4. Strong copywriting and editing skills with keen attention to detail.

5. Familiarity with A/B testing and optimization techniques.

6. Knowledge of email compliance and regulations.

7. Excellent analytical skills to interpret data and make data-driven decisions.

8. Effective communication and collaboration skills.

9. Ability to work independently and meet deadlines in a fast-paced environment.

Preferred Qualifications :

1. Certification in email marketing or marketing automation platforms.

2. Experience with marketing automation tools (e.g., Marketo, Pardot, or similar).

3. Basic knowledge of HTML for email template customization.

4. Some graphic design skills to create visually appealing emails.

What we offer :

At Trademo, we want our employees to be comfortable with their benefits so they focus on doing the work they love. :

1. Parental leave- Maternity and Paternity

2. Health Insurance

3. Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave & National Holidays)

4. Enjoy free Snacks/beverages

5. Skill development program