Are you a digital marketing maverick with a passion for driving traffic and generating leads?

Tradeplus, a leading stock broking company, is seeking a dynamic and experienced professional to join our team as the Head of Traffic Generation. In this role, you will have the freedom to unleash your creativity and expertise to develop and implement innovative marketing strategies that fuel demand for our cutting-edge products and services. As a hands-on leader, you will explore the vast landscape of digital marketing, maximizing opportunities across various channels. Get ready to make an impact by optimizing organic lead generation, boosting website traffic, and achieving remarkable ROI. Additionally, you will play a pivotal role in elevating our brand through strategic SEO practices and captivating content creation.

Responsibilities :

- Create and execute marketing strategies to generate traffic for our Website & App Downloads.

- Evaluate key metrics that impact website traffic and target audience. Identify areas for improvement and implement strategies accordingly.

- Drive mobile app promotion initiatives

- Maintain and optimize company websites to enhance user experience and improve overall performance.

- Build the brand organically through a smart SEO strategy. Optimize organic lead generation and develop action plans for lead nurturing and maximizing ROI.

- Lead and manage various digital marketing channels including SEO, SEM, PPC, display advertising, marketing database, social media, and Facebook paid campaigns.

- Implement effective email marketing, SMS marketing, WhatsApp marketing, and Telegram channel strategies to engage with target audiences.

- Utilize web analytics tools such as Google Analytics and Webmaster Tools to measure the performance of digital marketing efforts. Provide regular reports and insights.

- Acquire insights into online marketing trends and ensure that strategies are up-to-date with the latest best practices.

Requirements:

- 6+ years experience in digital marketing with a focus on traffic generation and lead generation.

- Strong knowledge of various digital marketing channels and techniques, including SEO, SEM, PPC, social media, email marketing, and content marketing.

- Proficiency in web analytics tools such as Google Analytics and Webmaster Tools.

- Hands-on experience with mobile app promotion and CRM integration.

- Excellent understanding of content creation and content marketing strategies.

- Proven track record in managing successful digital marketing campaigns.

- Ability to analyze data, identify trends, and make data-driven decisions.

- Strong project management and coordination skills.

- Strong attention to detail and ability to work under tight deadlines.

- Up-to-date with the latest digital marketing trends and best practices.

Pre Interview Assignment

- Draw up a plan for a Budget of Rs. 5,00,000 detailing

- Media Choices

- Expected Traffic to be generated per Sources

- Cost per Traffic (Impressions to Clicks)

- How you can optimize to improve

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