About : 

Our client is the market leader for its product - PVC pipes in the agriculture sector and are looking to capture a significant share in the real estate/construction industry. The incumbent is to understand the audience, identify a brand positioning for the construction industry while leveraging the company's core product USPs and strengths.

Responsibilities :

- We are looking for an experienced Trade Marketing Manager to drive the success of effective marketing, advertising, and promotional activities of the company.

- An ideal candidate is an exemplary team leader, is very strategic, knows the market and consumers well, and has experience driving growth.

- Lead trade marketing initiatives to ensure the proper strategy is in place to meet both brand and customer expectations.

- Leading and implementing channel-specific marketing strategies and plans for retailers and manage the Trade Marketing budget.

- Leading activation programs with partners to significantly improve in-store and market visibility for all brands leading to higher market share.

- Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction

- Planning & implementing marketing BTL activities across all online & offline channels

- Develop Consumer promotions in collaboration with the Brand Manager and Retail Manager and support Market executions

- Create and maintain a trade calendar of activities working with both the Retail & Marketing team

- Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed

- Visiting the points of sales regularly to ensure PL brand visibility and setting and maintaining VM / display guidelines.

- Being the eyes and ears for business by capturing competition activities, need gaps, expectations, and requirements of retail partners and end consumers.

- To implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence.

- Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers, and brand equity

- Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets

- Report sales needs and field intelligence to commercial/marketing teams

- Analyse brand sell-through results by channel and make recommendations to increase results

- Manage budget and ROI for his/her specific Trade Marketing activities

Requirements :

- Experienced Trade Marketing Managers to drive the success of effective marketing, advertising, and promotional activities of the company.

- Having 7-12 years of Experience in B2B Marketing

- An ideal candidate has a strong bias for action, has demonstrated exceptional execution skills, knows the market, competition, retailers, and consumers well, and has experience driving growth.

- Strong networker & relationship builder

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