Trade Marketing Officer - Sales (3-8 yrs)
Qualification : MBA
Responsibility
Think and Act Strategically
Ability to develop strategies based on a deep understanding of the business environment, market needs and global trends and effectively deploy strategy into strategic initiatives and actions, while managing risks effectively.
Execution Excellence
Ability to plan and execute effectively, leveraging all possible resources. Effectively balance goal achievement with process rigor.
Innovation led Change
Ability to develop innovative strategies that help to maintain the competitive edge, and leverage innovation as an opportunity to lead change and transformation within the organization
Building High Performance Teams
Ability to leverage self and collective capabilities to work seamlessly. Support and encourage cooperation across all the teams. Ensure that team consistently delivers high performance to the organization.
Partnership Building
Focus on mapping the needs of colleagues and partners (internal and external) and build highly effective relationships and network that bring customer delight at every step through fostering a spirit of quality orientation and attitude of service
Business acumen / Entrepreneurship
Demonstrate total ownership of an initiative or plan, and think and act as a business leader, focusing on the strategic, commercial and people side of the decisions. Demonstrate the larger techno-commercial/business perspective in all thoughts and decisions
Primary Responsbility
- Handling team of 10-15 on Demand Generation Associates to generate demand from retail site business
- Responsible to achieve monthly business generation plan of all DGA's at individual level
- Plan and Implement training programs for DGA's on Product, Schemes, Skill Developments, Consumer Pitching & Contractor Handling etc.
- Daily operational Reporting of DGA's on their plan vs achievement KPI and guide them to take corrective action wherever required.
- Driving Loyalty by handling different category of Influencers through DGA team
- Ensure DGA wise monthly Contractor's Participation as per target
- Ensure DGA tracking on daily basis - Site visits, dealer visit & contractor visits
- Ensure each team member carry healthy Lead Pipeline and take proactive action in case of any gap in any of team member's lead funnel
- Market visit with local DGA
- Independently handling of 50 Architects of base location and drive business through them.
- Ensure timely gift redemption of all painters/contractors of his division
- Handle Painters/contractor complaints related to scheme gratifications
- Ensure Painter/Contractor secondary schemes communication
- New Product Launch/Go to market plan execution at Painters/contractor point.
- Skill Set Required - Passionate with Good Communication, Numeric Skills, Interpersonal Skill, Team Handling, Problem Solving & Time Management skill
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