HR Recruiter at Tractor Junction
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TractorJunction - Manager - Video Platform (4-8 yrs)
- Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube's search engine
- Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media
- Create, maintain, and promote channel content, including videos and other assets
- Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners
- Manage and enforce channel policies and guidelines
- Supervise channel operations, including staffing, facilities, and equipment
- Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising
- Manage channel communications, including social media, blogs, and other owned/earned/paid media
- Oversee channel business analytics, including reporting, analysis, and optimization
- Develop and implement channel budget
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