Manager at CLTech Solutions Private Limited
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TourWiz - Manager - Marketing (8-10 yrs)
Job Description :
- Plan and implement marketing strategies that would help differentiate the company's offerings from the competition and help in creating a unique brand identity
- Conduct regular market research to stay abreast with the latest developments in the travel industry, including identification of pain areas and needs of customers as well as monitoring competition and devising strategies to stay on top of the competitors
- Plan engaging content for the Website, Blog, Newsletters, Social Media and PR, with the aim of generating quality leads as well as establishing thought leadership in the travel industry
- Enhance search engine performance through regular keyword research, on-page and off-page optimization
- Build a strong brand presence on key social platforms like Facebook, Linkedin, Instagram and other channels and regularly publish content that helps generate demand for the company's solutions
- Plan and execute email marketing campaigns, including blog updates, newsletters, product releases, use cases and other useful content to nurture and engage prospects and users
- Work closely with cross-functional teams internally as well as with external agencies and freelancers to achieve the company's marketing objectives
- Plan and execute participation at domestic and international industry trade shows and other key industry events
- Develop marketing collateral, including Product Brochures, Presentations, Datasheets, Infographics, Videos etc.
- Track and analyze website traffic on a daily basis using tools like Google Analytics, Hotjar, SEMRush etc to optimize the website for both users and search engines to maximize dwell time and conversions
- Evaluate and report marketing performance across key success metrics using Google Analytics and other relevant tools to optimize future initiatives
Contact on : 8976997102
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