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03/10 Anitha Raj
Recruitment Executive at Toprankers.com

Views:116 Applications:50 Rec. Actions:Recruiter Actions:6

TopRankers - Paid Media Analyst (1-3 yrs)

Bangalore Job Code: 93350

Paid Media Analyst

- Analyzing, Developing, implementing, and strategizing marketing campaigns with team members.

- Create PPC Campaign Strategies, Identify the Right Targeting Methods

- Prepare Ad Content and Creatives

- Setup Landing Pages, Setup Campaign, Optimize Campaigns, Generate and Share Reports

- Performing Competitor Analysis, Research on Marketing Tools and trends.

- Use CRO Tools to run campaigns, create user segments, user journeys and try to maximize Conversions.

- Use tools such as Adwords, Facebook to run/optimize ads, and improve ROI.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;

- Handle the creation of large keyword lists;

- Provide creative copy suggestions and graphical ad templates;

- Handle display network placement lists on AdWords and through other contextual advertising platforms such as Facebook & Quora;

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search or display ads;

Required Skills :

- Bachelor's degree/MBA with equivalent experience of 0-2 years in Digital Marketing domain.

- Edu-tech and E-Commerce experience will be preferred.

- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.

- Understanding of Marketing Tools such as Google Adwords, Facebook Ads Manager, Quora Ads platform etc.

- Understanding of Retention Tools such as Email campaigning, SMS marketing & Customer Retention Tools etc.

- A dynamic candidate who can adopt new techniques quickly.

- Strong understanding of social media marketing techniques.

- Ability to analyze metric data and convey recommendations appropriately to supervisors.

- Self-motivated, detail oriented and able to prioritize daily work efficiently.

- Effective Analytical skills.

KPIs (Measurable parameters of the role) :

- Improved Sales via Campaigns.

- Improved Conversions.

Note - Preference will be given to candidates who have worked in edu-tech companies or key ecommerce sites and who have experience of handling at-least 3 million/month site sessions.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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