Recruitment Executive at Toprankers.com
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TopRankers - Manager - Search Engine Optimization - Education (3-5 yrs)
About the Role:
- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-leveling the content, SEO structure & tech.
- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
- You must have an excellent understanding of search engines, crawler behavior.
- You must understand the technicality of using web crawlers, log analyzers, and set tools.
- Understanding of code at least read/understand HTML.
- Your analytical and statistical skills should be strong - excellent level of expertise of Google Analytics, webmaster tools, etc.
- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
- Be a domain expert on the educational industry.
What We are Looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 3 - 5 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritise daily work efficiently.
Note - Preference will be given to candidates who have worked in edu-tech companies or key e-commerce sites and who have experience of handling at-least 3 million/month site sessions.
What We are Looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 3 - 5 years in the Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metrics data and convey recommendations appropriately to supervisors.
- Self-motivated, detail-oriented, and able to prioritize daily work efficiently.
Note - Preference will be given to candidates who have worked in Edu-tech companies or key e-commerce sites and who have experience of handling at-least 3 million/month site sessions.
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