ABOUT THE ROLE

Toppr is looking for its Digital Marketing Executive/ Sr. Digital Media Executive (DME). As a DME, you- ll be responsible for the performance marketing of Toppr's app and website. You- ll primarily be responsible for generating leads in cost-effective ways, using various digital marketing techniques, which will require you to:

- Plan, execute, and track Toppr's integrated digital marketing strategy across channels and objectives - app installs, display, search, affiliates among others.

- Partner closely with cross-functional teams to identify the requirements and plan accordingly.

- Manage agencies and affiliates and own strategy to drive maximum ROI from campaigns.

- Regularly optimize the campaign performance.

- Grow the lead volume to 10x at a sustainable cost.

- Day to day activities includes creating campaign, monitoring, optimizing, creating Reports etc.

- Measure performance of digital marketing using Google analytics and in-house tools

- Stay up to date with the latest trends in Digital and best practices

- Give new and creative ideas in terms of marketing channels, creative content, and ways to in-crease performance

- Keeping track of affiliate campaigns, performance, lead quality and payments

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Conduct keyword research, A/B testing and analyze creative/content performance.

Requirements :

- Minimum 1-year experience in Digital Marketing

- Proficiency in Google Ads performance campaigns specifically Search & App install campaign

- Experience & knowledge of handling different digital marketing channels

- Excellent understanding of digital marketing concepts and best practices

- Knowhow of web & app analytics tools (e.g. Google Analytics)

- Excellent understanding of excel and advanced excel functions

WHY SHOULD YOU JOIN TOPPR

- Learn from the best: Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.

- Continual growth and impact: We have over 13 million users, and we- ve more than tripled our revenue year-over-year. Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr's goals.

- As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company and become the future General Manager of Toppr.

HOW YOU Will RAMP :

First week...

- Induction programme :

- Understand Toppr's journey, its values and mission.

- Spend time with the Marketing, Product, and Sales teams to get up-to-speed on Topprs fering, its competition, and future outlook.

By Day 30 :

- Understand Toppr's objectives: Assist in defining the objectives and key results (OKRs) that Toppr's digital marketing strategy must achieve.

- Conduct research: Explore and analyze the best digital marketing channels for Toppr. Basis your research, predict the response of the campaign. The goal is positive ROI.

- Plan and execute: Based on your research, coordinate, plan, and prepare the leads plan. Present this plan to the stakeholders and incorporate their feedback into final plan.

Day 90 : 

- Track and evaluate: Set up a tracking mechanism to measure the effectiveness of the digital marketing campaign.

- Evaluate performance: Generate analysis of campaign performance. Measure the impact of work and use data to refine priorities.

- Refine execution: Make decisions based on data and stay ahead of the curve by aiming for the best ROI.

ABOUT TOPPR :

Toppr is India's leading edtech company with a mission to make learning personalized. Our adaptive after-school learning app for classes 5th to 12th is used by over 12 million students. Along with the learning app,our School Operating System (School OS) and the recently Launched Toppr Codr product, provide students with the complete in-school, after-school and co-curricular learning ecosystem. We have the widest syllabus coverage with over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF, Helion, Eight Roads, Kaizen and Foundation Holding.

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