Roles and Responsibilities

- Devise and deliver offline marketing campaigns, aligned with the new marketing strategy and brand image.

- Offer actionable marketing plans and reliable improvements or changes for marketing activity.

- Execute competitor analysis and report on the results of marketing campaigns.

- Plan budgets, Planning & execution of Below the Line (BTL) and monitor progress for city teams

- Attribute App Installs and Sales to every activity basis thorough analysis

- Create robust SOPs for the city teams to ensure maximum output with minimum spillage

- Identify best practices through constant innovation and geo-experiments,replicate those practices to all teams.

- Create a knowledge bank of geo-specific insights through customer interactions conducted in every city, share key insights with all stakeholders.

- Interact closely within all sections of Marketing to figure out the improvement areas and execute seamlessly across geographies.

- Interact with City teams to understand key challenges and opportunities,create an action plan to address them.

- Seasoned offline marketer with a deep understanding of the industry

- Truth-seeker with extensive focus on measurement and analytics

- Strong communication and stakeholder management skills

- High levels of ownership of the function

What We're Looking For :

- People with an endless curiosity and hunger to learn

- Owners who will think of the Company as their own venture

- Operators obsessed with customer experience

- Should have 3 -7 years of experience

- Excellent understanding of the full marketing mix

- Preferred Experience from Start-up Company

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.