Toothsi - Brand Manager (9-12 yrs)
Brand Manager
Key Responsibility :
1. Market Share :
- Strive towards an enhanced market share for the brand portfolio in line with the business objectives for the year.
- Achieve Volume and profit targets through conceptualizing, implementing, and evaluating marketing plans, activities, and strategies, both thematic & tactical
- Facilitate business and profit opportunities through Strategy Plans, SCAPA process, and Annual Brand Planning
2. Brand Strategy and Planning :
- Lead successful global marketing/ brand strategy and activities to improve visibility and credibility in the media
- Develop and present brand plans to ensure brand growth within the Competitive environment.
- Ensure efficient utilization and tracking of allocated and phased brand budgets.
- Constantly monitor competitive strategies and pricing and recommend brand pricing in order to protect and improve the brand's volume and profitability.
- Lead the PR brands portfolio strategy which comprehensively addresses market and competitors
- Allocate adequate resources to deliver the brand strategy
- Anticipate changes in trends and environment and identifies key business opportunities/risks and develop strategies for growth
- Build relationships with strategic partners, suppliers, and industry experts.
3. Brand Communication :
- Develop effective advertising and promotion programs to achieve the best quality and cost-efficiency standards in the industry.
- Lead timely implementation and evaluation of marketing plans and extend the brand communication through all mediums like; fashion, lifestyle, cricket, movies etc., and the other innovative ways/mediums.
- Anticipate future trends in terms of communication and their impact on business
- Draw clear business implications from communication performance and use it to maximize brands- performance
- Assess skills of creative / media agencies and continuously manage/challenge them to provide an exceptional level of service
- Lead a creative / media agency pitch including selection recommendation
- Leverage Digital media initiatives to further strengthen brand activation.
4. Brand Activation :
- Identify promotion best practices out of his/her market scope, use them to inspire the continuous improvement of promotions on his/her brand(s) and set up best practice sharing tools across teams and companies
- Translate global brand strategy into relevant local activation, setting and directing brand/portfolio promotion strategy
- Ensure adoption of brand activation/channels relevance & strategy by the Sales department / Sales director
- Allocate & prioritize promotion resources according to brand/portfolio strategy
- Lead new innovative activations or promotional ideas to give our brands a competitive edge and a greater PR Value
- Liaise with Brand Owners, internal departments and external agencies for timely implementation of all activities.
5. Brand Leadership :
- Develop global brand vision & crusade for a Group strategic brand drawing on brand, consumer and key markets understanding
- Anticipate mid- to long-term changes within the environment and take them into account when defining vision
- Inspire commitment and alignment of the global network behind brand vision & crusade
- Seek and define new, engaging and inspiring ways to successfully communicate brand vision & crusade to internal and external stakeholders
6. Consumer Insight and Market Intelligence :
- Commission researches to monitor brand health and gain consumer insights
- Advise on new product development and strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.
- Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories
- Monitor pricing analysis for effective pricing strategy of new brands/ Markets
7. Team Management :
- Managing, developing and coaching the Brand team to ensure the team acquires a greater understanding of brand management.
- Develop, train and motivate Regional Marketing Managers in order to ensure high standards of performance.
Job Requirement :
- 9-12 years of total experience in handling sales and marketing of consumer brands at -National level
- Prior experience with FMCG Industry is Mandatory
- Should have at least 5 years of experience in generating and translating customer insight into brand plans
- Should have experience in managing brand activity in the Digital Space
- Experience in reappraising an existing or establishing a new brand / Business would be desired
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