About the function :

- The Marketing/Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each business line of AMPA. The key drivers of growth are :

More Users

More Usage

More Value

- We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers.

About the role :

- The Assitant Brand Managers own and deliver the growth and business outcomes of our various business lines. They engage with multi-functional teams and agency partners to develop and execute strategies for the business's success. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They constantly derive consumer insights that would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate.

Areas of responsibility 

Solving Design Problems :

- Product/Offering : Building the right service offering closely with the business team basis TAM and size of prize and identifying new revenue streams
 
- Price : Working with the business team to define the optimum pricing constructs to maximize Revenues.

- Packaging : Does our App/Website/ Product line have the right information/demonstration to solve all the underlying consumer queries? Is our flow watertight? Are the images apt? Is the Solving Deployment Problems

- Proposition : Why- would someone consider you over other alternatives? What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it.

- Place : Ensuring the demand-supply match across key markets. Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply

- Promotions : Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnerships. Launching small and large media campaigns.

Apart from these, the Assitant Brand Manager owns :

- The Marketing Calendar for the year

- The Consumer's lifecycle Management

- Any other consumer programs

What to expect ?

- We are looking out for someone with a relevant experience of 2-3 years.

- You will play a critical role in every aspect of business growth - from figuring out the next big innovation that will impact the growth of categories massively, to working closely with the business and product team to improve retention. You will be required to earn your consumer license by spending at least 10+ hours meeting and talking to consumers every month. The role requires nerves of steel and the itch to experiment with a high velocity. technical & behavioral skills

- We will not bias any decision on your background. We need raw sharpness and high intent - setting you up for success is our responsibility.

- Design thinkers who understand what truly moves and influences consumers, instead of those who find short-term hacks - ideally, a good mix of left and right-brained thinking.
 
- Someone who lives to get their hands dirty

- Strong ability to communicate and work across functions.

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