The Innovations vertical aka Yellow Labs at Tonic caters to delivering clutter-breaking/impactful on-ground and digital campaigns. Campaigns that use the latest technology and marketing trends to ensure a beneficial outcome for the brand.

Skills Required:

- Over 6+ years of experience in the digital marketing industry

- A good understanding of technology and its application in marketing

- Skilled in both realms of creative and technology

- Must have created campaigns that utilise the latest technology (Eg: AR/VR/MR etc.)

- Ability to create stellar storytelling presentations that are effective and help sell the idea

- Impeccable communication and convincing ability

- Proven track record of managing a team

- Good understanding of PnL management

Roles and Responsibilities:

- Head the Innovations vertical at Tonic (Generating revenue, managing PnL, and creating an efficient team)

- Create on-ground and digital campaigns by leveraging the power of tech + development

- Drive innovations/tech campaigns/ideas in all new business pitches

- Keeping yourself and the team updated on the latest industry trends (Marketing & Technology)

- Responsible for creating and executing proactive innovative campaigns on topical days for brands and businesses with the team

- Drive innovations and tech partnerships for the execution of innovative ideas

- Be the pioneer and drive many firsts for the country in digital campaigns and innovations

- Have a strategic understanding of brands and categories to tie in business objectives for brands and their communication proposition with innovative tech-driven solutions

- Enable and scout opportunities to create unique creative meets technology campaigns/ideas

- Drive the agenda for global awards for the agency

- Lead a few brands with innovative thinking

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.