Toneop - Manager - Social Media Marketing (3-5 yrs)
Social Media Marketing Manager Job Responsibilities :
- Contributes to marketing strategy by leveraging social media to identify and acquire customers.
- Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
- Maintains online relations with customers by organizing and developing specific customer-relations programs.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions, and ROI calculation.
- Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains social media marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
- Organically and inorganically growing Social media platforms like Facebook, Instagram, Linkedin, Twitter & Youtube.
- Get Bluetick & verification for all social media pages.
Eligibility :
- Bachelor's or master's degree in marketing or a related field.
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Creative planning & campaign designing
- Team handling proven experience.
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