Human Resource Manager at Togwe
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Togwe - Digital Marketing Specialist (3-6 yrs)
- We are looking for a qualified Digital media specialist to join our team. You will lead our marketing efforts using new media and digital tools.
- If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.
- Ultimately, you should be able to promote our company and increase client engagement.
Roles and Responsibilities :
- Research advertising trends.
- Research competitors- pricing and products
- Decide on appropriate placement of ads.
- Determine what content will reach customers.
- Develop projects to create content.
- Publish digital marketing content online.
- Implement email marketing campaigns.
- Measure digital traffic.
- Monitor social media and Google Analytics.
- Optimize paid advertising campaigns using SEO and other tools.
- Report on the growth and analytics of campaigns to stakeholders.
- Scale campaigns to maximize ROI.
- Monitor project status and budget.
- Conduct market research to inform campaigns.
- Brainstorm and implement experiments and conversion tests.
Requirements and skills :
- Proven work experience as a Digital media specialist or Digital marketing manager.
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software.
- Experience with visual communication principles.
- Familiarity with web design and content management systems.
- Excellent analytical and project management skills.
- An ability to multitask and perform under tight deadlines.
- Strong verbal and written communication skills.
- BSc degree in Marketing, Digital media or relevant field.
- Additional qualification in web design or animation is a plus.
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