Toffee Insurance: Performance Marketing Manager

- Toffee Insurance is making insurance affordable, relevant and accessible for everyone with its one simple plan that covers for health, life, household and more.

- No jargon or hassle, only a whole world of flexibility and convenience like you've never known in Insurance. Be it small insurance packs for your day to day possessions, topical health hazards or protecting you and your family for life, Toffee does all the heavy lifting in easy monthly payments. It's practically the only insurance plan you'll ever need.

Some thoughts on your role:

- We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

- Owning the whole digital acquisition piece for Toffee across all channels like Facebook, Instagram, Google, Criteo etc and be responsible for cost and performance targets

- Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

- Working closely with the Partnerships, Product and Design team to create the growth strategy

- Running exciting experiments on growth and strategy to help chart out the future business strategy for Toffee.

- Lead & manage all digital campaigns, ensure proper optimization is taking place & monthly targets are met.

- Drive marketing programs which are highly targeted basis LTV of relevant segmented audience cohorts - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc.

- Working on presentation/analytics/MIS and weekly/daily updates.

- Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. - Execution of campaign setups and measuring their performance.

Specific Mandates:

- Well versed with tools like Moengage, Webengage, Clevertap.

- Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.

- Must-Have 4-6 years of performance marketing experience in a fast-paced organisation.

- A combination of analytical and creative thinking - Passion & hustle to take on & solving big problems.

- Ability to thrive in an ambiguous environment.

- Willingness roll up your sleeves and execute as opposed to creating strategies.

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, Flurry etc.

- Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.

- A knack for data-driven creative conceptualization and production.

- Good communication skills and proactive in nature.

- An ability to multitask and perform under tight deadlines.

Skills : 

- Google Analytics - Facebook Ads - Digital Media - Paid Media - Firebase/Mixpanel

- We think we have a great working environment

- After all, we helped to create it. You will be surrounded by smart, creative professionals. The pace of our days is generally - steady on- but will be punctuated by some bursts of effort as deadlines dictate.

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