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Some thoughts on your role :

- Develop digital marketing strategies for seller marketing and engagement across the onboarding funnel.

- Planning digital marketing budgets across all geographies and channels

- Efficiently deploying budgets by interfacing with the agency for optimal outputs

- Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints

- Drive efficiency with a thorough understanding of measurement tools and marketing funnel

- Work closely with product and marketing teams to plan and execute 360-degree campaigns

- Research, assess and implement best and emerging industry practices

- Run experiments with clear success/failure metrics

You likely would be :

- Expert understanding of marketing channels like - Facebook, Google and Linkedin

- Working experience in advanced excel

- Deep understanding of analytics tools, insight generation, and attribution models best aligned with the channel strategy

- Strong understanding of A/B testing, audience targeting, bidding strategies on Facebook & google platforms

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Ability to think through the user journeys and optimize communication on all touchpoints

A successful candidate is someone with :

- Excellent analytical skills and in-depth knowledge in Digital Marketing

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, flexible and adaptable to changing priorities.

- Should have a relevant industry experience of 5-7 years

- Should have proven expertise in handling B2C/ B2B marketing with a recognized brand (preferably in the startup domain).

- Should have previous hands-on experience on Facebook, Google & LinkedIn marketing tools

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.