SEO Responsibilities:

- Create search marketing campaigns for international and local businesses to appear on major search engine platforms.

- To conduct keyword, market and competitor research and analysis to structure SEO Programs, use of SEO tools for planning and implementation.

- Plan and implement on-page and off-page optimization strategies to achieve high rankings in search engine desired

Skills:

- 4 years of exp in Search Engine Optimization SEO and SMO.

- Willingness to be updated with the latest developments in SEM & SEO techniques.

- Knowledgeable about natural/organic search engine optimization tactics

- Graduate with good academic background. Must have knowledge of on-page & off-page both.

- Sound knowledge of search engine algorithms is a must.

- Knowledge of web promotions in Google/Yahoo/MSN.Com.

- Strong Written and Communication Skills in English.

- Self-starter with a can-do attitude.

- Responsible to improve SEO

- Guide implementation of SEO best practices in new product and engineering initiatives and work with product team to optimize and maximize onsite SEO

- Execute ethical off-page SEO activities including link-building and leveraging social media platforms. Keep track of key metrics indicating the organic search based traffic, user behavior and other relevant information by using freely available site analytics tools.

SMO responsibilities :

- Creating and managing online profiles.

- Responsible for Management of multiple social media channels including Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Blog, for clients ranging from diverse field.

- Creating and managing Social Media ad campaign.

- Content Generation/ writing for various social media platforms.

- Idea-ting, conceptualizing and executing Campaigns / Applications.

- Working with design team for creative ideas on various platforms and contests.

- Making Online Strategies to Engage brand Consumers.

- Making Activity Report/ activity plan.

- Monitoring of all Social Media Platforms.

- Create pitch presentations.

- Creating presentations related to social media campaigns.

- Preparing Fortnightly & End-of-Project review reports/case studies.

- Community building.

- Client reports/review reports.

- Promoting news stories and press releases on social networking sites

- Research/ Keeping Track of Social Media Industry across categories.

Required skills :

- Ability to work in a team and communicate ideas and concepts to the client.

- Ability to play with words.

- Excellent English communication.

- Expert writing skills, editing and proof reading abilities.

- Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.

- Quick idea generation, ability to come up with ideas at a drop of a hat.

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