Job Details

The role is responsible for development, delivery and constant improvement of campaigns which leads to incremental revenue and customers. Additionally the role also manages reputation of IP/Domain and ensures high team performance.

External Interfaces

Internal Interfaces

- Technology Implementation Partners

- Consultants

- Brand Management Team

- IT Team

- HR Team

- Other relevant Titan stakeholders

- Job Requirements

Behavioural Skills

- Communication Skills

- Analytical Acumen

- Attention to Details

- Problem Solving Aptitude

- People Management

- Conflict Resolution

Knowledge

- E - Mail / SMS Deliverability and Deployment

- Functional knowledge of campaign analysis & management

- Functional knowledge of Omni channel integrations

- Functional knowledge of marketing automation assets (IP, Domain)

- Process Contributions

- Process Contribution

- Process Outcome

- Performance Measure

Digital : Analytics & Insights : Campaign Management

1. Strategize ways of effective campaign development and execution

2. Prepare campaign schedules by discussing with relevant business stakeholders and resolve conflicts, if any

3. Improve yield by making operational improvements in campaign management process

4. Personalize campaigns operationally as per channel strategy and curate content as per requirement

5. Make constant improvements in the campaign management process and bring out ideas for new campaigns by analysing performance of existing campaigns

- Incremental revenue and customers

- Improvement in campaign yield & effectiveness

- Customer engagement metrics (spam, bounce, open rate & subscription)

- Number of campaigns

- Lift

- Customer feedback

Digital: Analytics & Insights: IP / Asset Management

1. Manage reputation of campaign assets (IP and Domain) in assistance with brand managers and technology implementation partners

- Effective Deliverability

- IP and Domain Reputation

Digital: Digital Transformation: Evangelization of Data & Analytics

1. Improve the process of campaign management by developing new integrated campaigns (new sources and systems)

- Data enabled decision making

- Evangelization of Analytics

- Number of campaigns

- Customer Feedback

Digital : General Management : People Management

1. Drive a performance driven culture in the team by reviewing performance parameters and providing feedback to the team

2. Contribute in talent development by providing subordinates with adequate exposure and growth opportunities

3. Ensure periodic follow-up with the recruitment team to fill the vacant positions within stipulated time

- Improvement in team performance

- Adherence to timeline

- Quality of feedback

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