We are a cruise-first Online Travel Agency (OTA), dedicated to curating exceptional travel experiences by integrating cruises with packages for a seamless way to explore the world via leading cruise brands. Our mission is to make cruising accessible and appealing to a wider audience by combining convenience with memorable, luxurious experiences.

Job Responsibility

- Develop and implement a comprehensive social media strategy that aligns with brands marketing goals and brand positioning.

- Design, schedule, and publish high-quality, on-brand content across all major platforms (Instagram, Facebook, LinkedIn, Twitter, Threads, YouTube, Quora etc).

- Work towards achieving the growth goals of the brand by increased conversions.

- Stay up-to-date on industry trends, platform updates, and competitive landscape to ensure our brand remains innovative and relevant.

- Collaborate with the creative team to create engaging visuals, videos, and copy that resonate with our target audience.

- Develop and manage a content calendar to ensure timely, consistent posting aligned with brand priorities and campaigns.

- Actively engage with followers by responding to comments, messages, and mentions, building a positive community around the brand.

- Monitor and moderate user-generated content, addressing inquiries or concerns, to enhance the brand experience.

- Identify and manage relationships with influencers and brand advocates to amplify reach.

- Analyze social media metrics to measure campaign effectiveness, optimize performance, and refine strategies based on insights.

- Prepare detailed reports on KPIs and social media performance, focusing on successes, challenges, and recommendations for improvement to drive higher conversions.

- Use data- driven insights to experiment, enhance engagement, reach, and increase conversion rates.

- Develop and maintain a consistent brand voice and visual identity across all social media channels.

- Collaborate with other teams to align social media efforts with broader marketing campaigns and business goals.

Skills Required

- 5-6 years of Experience in social media management.

- Proven experience in creating and executing social media strategies.

- In-depth knowledge of best practices for platforms such as Facebook, Twitter, Instagram, LinkedIn, Threads, etc.

- Proficiency in audience analysis and crafting buyer personas.

- Strong understanding of SEO and web traffic metrics.

- Excellent verbal and written communication skills.

- Understanding of graphic design principles.

- Ability to create engaging and visually appealing content.

- Strong analytical skills to interpret data and optimize content for conversions.