Senior HR Executive at Timespro
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TimesPro - AM/Manager/Senior Manager - Performance Marketing (5-12 yrs)
- Manage performance campaigns on Facebook, Google & LinkedIn.
- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels.
- Develop campaign structure according to the programme's requirement.
- Monitor and control cost metrics like CPL, CAC under given benchmark.
- Team player to work with cross functional teams, to get the creative, landing page according to the business needs.
- Continuously monitor campaign since spends goes in 24/7 manner, optimize marketing bids and campaign strategies to maximize the ROI.
- Writing ad copies for search campaigns, in-dept understanding on what type of copies works on Facebook, LinkedIn and able to modify/ write the same if required.
- Hands-on expertise on Excel formulas, Pivot to simplify reporting.
- Prepare daily, weekly, monthly reports with insights on the campaigns.
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