HR Analyst at Times Professional Learning
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Times Professional Learning - Campaign Manager - Digital Marketing (4-7 yrs)
Position Objective :
Will create, optimise and analyse Campaigns on Facebook, Google, Quora and other affiliate platforms - delivering leads within defined budget.
Roles and Responsibilities:
- Launch and manage SEM Campaign on FB, Google, affiliates on day to day basis. Hold responsibility for the platform performance and budget consumption.
- Hands on experience for managing location-based campaigns.
- Brief and oversee the work of internal and external agencies, such as affiliate partner who are delivering campaigns for us.
- Work within a budget and report any overspend.
- Write, edit and proofread copy and creatives for promotional materials within marketing campaigns.
- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of the CPE for all campaigns.
- Campaign optimisation - Target audience, CPL, Leads quantum requirement in check.
- Increase conversion % by delivered engaged leads.
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