Recruitment Lead at TimesPro
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Times Professional Learning - Campaign Manager (2-5 yrs)
To manage the direct campaigns with help of campaign management tools like Web-engage, Adobe campaign, Smartech, Gamooga, Oracle etc.
Responsibilities:
1. Campaign Management
a. Plan the campaign and ensure its effective roll out
b. Drive and manage traffic of the website
c. Email domain reputation management (Warm-up & Inboxing)
2. Channels:
a. Email
b. SMS
c. WhatsApp
d. Browser push notifications
e. Onsite notifications
3. Complete ownership of prospects & existing customer campaigns.
Skills & Competencies:
1. Tool experience: Web-engage, Adobe campaign, Smartech, Gamooga, Oracle etc.
2. Email, SMS & WhatsApp orchestration
3. Google analytics/Adobe analytics/Google tag manager
4. Interpersonal Skills
5. Vendor Management
6. Business Acumen
Qualification and Experience: Any Graduate/PG
Work Experience: Exp in E-commerce business; Exposure to GI Products would be an added advantage
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