Recruiter at Times Internet
Views:377 Applications:70 Rec. Actions:Recruiter Actions:0
Times Internet - Senior SEM Role (3-6 yrs)
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Act as the central POC for SEM growth excellence
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Run detailed keywords analysis, attribution and Search query reports
Experience:
- 3-4 years of Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Hands on experience on Doubleclick Search.
- Experience with Data driven attribution, Keyword analysis and Search query reporting
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools ( Marin, Kenshoo )
- Experience with website analytics tools (e.g. Google Analytics, Omniture)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
